Last updated: July 2026

The Holt Street Museum (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website at www.holtstreetmuseum.org.

Information We Collect

Information you provide directly. We collect information you submit through forms on our site, including when you:

• Make a donation (name, email, mailing address, and payment details)
• Purchase tickets or book a tour (name, email, phone number, and booking details)
• Sign up for our email newsletter (name and email address)
• Contact us with a question or request

Payment card details are collected and processed directly by our payment processor, Stripe. We do not store your full payment card information on our own servers.

Information collected automatically. When you visit our site, we automatically collect certain information through cookies and similar technologies, including your IP address, browser and device type, pages visited, referring website, and the dates and times of your visits. We use Google Analytics 4 (GA4) to help us understand how visitors use our site.

How We Use Your Information

We use the information we collect to:

• Process donations, ticket purchases, and tour bookings
• Confirm and manage your ticket and tour reservations
• Send newsletters and updates (when you have opted in)
• Respond to your inquiries
• Analyze website traffic and improve the visitor experience
• Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We share information with trusted third-party service providers who help us operate our website and services, including:

• Stripe – to securely process donations and payments
• Amelia (booking system) – to manage ticket sales and tour reservations
• Google Analytics 4 – to analyze website usage
• Gravity Forms – to collect form submissions, including newsletter signups

Each of these providers handles data according to its own privacy policy. We may also disclose information when required by law.

Cookies and Analytics

Our website uses cookies and similar technologies to operate the site and to understand how it is used. Google Analytics 4 uses cookies to collect information about your visit, which helps us improve our content and services. You can set your browser to refuse cookies, though some features of the site may not function properly as a result. You can learn more about how Google uses data at https://policies.google.com/technologies/partner-sites, and you may opt out of Google Analytics using Google’s browser add-on at https://tools.google.com/dlpage/gaoptout.

Data Security

We take reasonable measures to protect your information. Payments are processed through Stripe using industry-standard encryption. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete it, or to opt out of certain data uses. To make a request, or to unsubscribe from our newsletter, please contact us using the information below. Every newsletter email also includes an unsubscribe link.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you certain rights regarding your personal information.

Categories of information we collect. In the past 12 months, we have collected the following categories of personal information: identifiers (such as name, email address, phone number, mailing address, and IP address); commercial information (such as donation, ticket, and tour purchase records); and internet or network activity (such as browsing information collected through analytics).

How we use it. We use this information for the purposes described in the “How We Use Your Information” section above.

Your rights. Subject to certain exceptions, California residents have the right to:

• Know what personal information we collect, use, and disclose
• Access a copy of the personal information we hold about you
• Delete personal information we have collected from you
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information
• Non-discrimination for exercising your privacy rights

Sale or sharing of personal information. We do not sell your personal information for money. However, our use of analytics and advertising cookies (such as Google Analytics 4) may be considered “sharing” under California law. You can opt out by adjusting your cookie settings, using the opt-out tools described in the “Cookies and Analytics” section, or by contacting us using the information below.

How to exercise your rights. To submit a request, contact us using the information in the “Contact Us” section. We will verify your request by confirming information we already hold about you, and we will respond within the timeframes required by law. You may also designate an authorized agent to make a request on your behalf.

Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Holt Street Museum
903 South Holt Street
Montgomery, AL 36108

(334) 263-0522
Holtsbc@gmail.com